Every Thursday I go to the local Farmers’ Market and witness a microcosm economy in action. There’s a lot of healthy competition and a hungry crowd that provides immediate feedback to the vendors by the virtue of the truest of all votes, the vote of hard-earned cash. To my eye, this small space represents a high-pressure lab of marketing, client relations, product design and all the little things a company does that make it a success or a failure, with examples of both dysfunction and inspiration.
One of the inspirations is Julie of BlueCupcake.com sharing her sweet and beautiful creations along with a graceful smile. I sense an intentionality and integrity in everything around her: the carefully crafted cupcakes, the colorful and well-thought out presentation, how Julie speaks with her customers, how she hands them the product, the gratitude and respect when she receives their money.
I see a different paradigm of service: fully embodied, joyful, honorable and honest. I also see the line of customers, the smiles on their faces and their true vote for support of such an offering.
Needless to say, the cupcakes are divine.
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